Regional Publishers Must Grow Ad Dollars
Despite the innovation and lack of diverse online advertising opportunities, these Web-only entities present a challenge to media buyers: how are we to know they exist, particularly if we and our...
View ArticleA MIXX of Takeaways
A couple weeks ago, I attended the Interactive Advertising Bureau's (IAB's) MIXX conference in New York, which is billed as "the official interactive conference of Advertising Week." Although I...
View ArticleWhere are the Moms?
This week’s blog is contributed by Stacy Smith, our Media Supervisor and self-proclaimed “Power Mom!” According to eMarketer, there are an estimated 103.2 million women online this year: This is a busy...
View Article5 More Reasons to Dislike Facebook
Having been inspired by the recent Business Insider article, “10 Reasons To Delete Your Facebook Account,” (a solid and rather frightening case for privacy protection) I thought I’d add a few...
View ArticleBehavioral Targeting: “To BT or not to BT?”
Sometimes internet advertising can leave agencies, media planners, and brand marketers feeling like teenagers: lured by the latest technology, distracted by shiny new gadgets, and seduced by marketing...
View ArticleYour Social Media Questions Answered (#7mktgsins)
This is the last batch of audience Q&A from Hollis Thomases’ recent webinar, The Seven Deadly Sins of Online Marketing! (#7mktgsins ) Hollis has been taking the time to follow up on your...
View ArticleThe Contender’s Corner: Beating Around the Ambush – 10 Great Examples of...
Beating Around the Ambush: 10 Great Examples of Guerrilla Marketing Brands have been at war since the time that cow was stamped on top of its rear. With commoditization of most product categories the...
View Article5 Useful Analytics Apps That Aren’t Google Analytics
Google Analytics may be the de facto standard for web analytics analysis these days, but did you know that there are a whole host of alternative products out there that are just as useful? Some of...
View Article8 Hidden but Useful Google Business Tools
Sure, you know about Google Maps, AdWords, Google Analytics and Gmail. Some of you might also know about Google Drive, Google Calendar, and Chrome, Google’s web browser. I even bet a few of you out...
View ArticleAgencies: To Subcontract or Partner?
Interactive agencies, it seems, still lack the respect traditional companies garner. Our firm recently learned we weren't even part of the RFP process for an existing, extremely satisfied two-year-old...
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